On February 18th, we spent a snowy afternoon with the International Special Events Society’s (ISES) New England Chapter for their monthly meeting at Legal Harborside in the Seaport District of Boston. It was a seafood lovers dream of a meeting with shrimp cocktail, oysters, sushi, and clam chowder on the luncheon menu.
The featured speaker of the day was Roger Berkowitz, President & CEO of Legal Sea Foods. His presentation entitled “Building Your Brand” focused on how Legal Sea Foods has marketed creatively over the past decade to attract younger customers. Within that time, the company has had to adjust their strategies based on consumer reaction to their advertising campaigns, as well as to what was discovered through their market research. Mr. Berkowitz gave plenty of real life samples that kept the presentation informational and enjoyable.
The following highlight video is a quick glimpse into both the social and informational opportunities that ISES presents each month to its members. Sponsors of the meeting included Legal Harborside, Art of the Event, Inc., Black Thumb Studio, Brookline Ice Company, Entertainment Specialists, Gateway Productions, JPod Productions, Peterson Party Center, and Winston Flowers.